1. Mutengi weRunako Rutsva: Anopa Simba, Ane Tsika & Anoedza
Nzvimbo yerunako iri kuchinja zvikuru sezvo vatengi vachiwedzera kuona hanya yavo pachavo kuburikidza nepfungwa yekuzvitaurira uye mutoro wevanhu. Vasingachagutsikane nepfungwa dzisina musoro, vatengi vemazuva ano vanoda.kuvimbika, kubatanidzwa uye kujeka kukurukubva kumhando dzezvigadzirwa.
A. Kuzivikanwa-Kutanga Runako Rwava Pakati Pechikuva
Kukwira kwe "kurwisa runako" kwachinja makeup nekuchengetedza ganda kuita zvishandiso zvine simba zvekuzvizivisa. Vatengi veGen Z ikozvino vanoongorora mabrandi zvichibva pakuzvipira kwavo kune kusiyana-siyana uye zvikonzero zvemagariro evanhu. Vatungamiriri vemusika vakaita saFenty Beauty vakaisa mitemo mitsva nemaitiro avo.Nzvimbo dzenheyo dzine mumvuri makumi mana, nepo mabrandi ega ega akaita seFluide achipikisa tsika dzepabonde nerunako rwevanhurume nevanhukadzi. MuAsia, izvi zvinoonekwa zvakasiyana - chirongwa cheShiseido chekambani yekuJapan chinonzi "Beauty Innovations for a Better World" chinogadzira zvigadzirwa zvakanangana nevanhu vakwegura, nepo Perfect Diary yeChina ichishandira pamwe nevanyori vemunharaunda mukuunganidza zvinyorwa zvishoma vachipemberera nhaka yenharaunda.
B. Chimurenga cheSkinimanalism
Kufamba kwechirwere ichi "kusina makeup" kwashanduka kuita nzira yehunyanzvi yekutarisa runako rudiki. Vatengi vari kugamuchirazvigadzirwa zvine mabasa akawandaizvo zvinopa mhedzisiro yepamusoro nematanho mashoma. Super Serum Skin Tint inofarirwa neIlia Beauty (ine SPF 40 uye mabhenefiti ekuchengetedza ganda) yakaona kukura kwe300% muna 2023, zvichiratidza kuti vatengi vanoda kushanda zvakanaka pasina dambudziko. Masocial media anowedzera maitiro aya kuburikidza nemaitiro akapararira akadai se "kutenderera ganda" (kuchinjana husiku hwekubviswa kweganda, kupora uye hydration) izvo zvakawana maonero anopfuura mabhiriyoni maviri eTikTok gore rapfuura. Makambani anofunga nezvemberi sePaula's Choice ikozvino ari kupavagadziri vemishonga yakagadzirwaizvo zvinoita kuti zvinhu zvakaoma izvi zvive nyore.
2. Sainzi Inosangana Nenyaya: Chimurenga Chekuvimbika
Sezvo vatengi vava kuziva zvakawanda nezvezvinhu zvinoshandiswa, makambani ekutengesa zvinhu anofanira kutsigira zvavanotaurahumbowo hwesainzi husingarambikiukuwo zvichiita kuti tekinoroji yakaoma iwanikwe nyore nyore.
A. Humbowo hwekiriniki hunova hunokosha pakudyara
70% yevatengi vekuchengetedza ganda ikozvino vanoongorora zvinyorwa zvezvigadzirwa kuti vawane ruzivo rwekiriniki. La Roche-Posay yakawedzera kunaka neUVMune 400 sunscreen yavo, iyo ine mifananidzo midiki inoratidza kuti firita yavo ine patent inogadzira sei "sunshield" padanho remasero. The Ordinary yakavhiringidza musika nekuratidza ruzivo rwavo.huwandu chaihwo hwehuwanduuye mari yekugadzira - danho rakawedzera kuvimba kwevatengi ne42% zvichienderana nekambani yavo huru. Kudyidzana kwevanachiremba veganda kuri kubudirira, uye mabrandi akaita seCeraVe ane nyanzvi dzezvehutano mu60% yezvinyorwa zvavo zvekushambadzira.
B. Biotechnology Inotsanangura Kushanda Patsva
Kusangana kwerunako ne biotech kuri kugadzira zvinhu zvitsva zvinoshamisa:
lKuvirisa KwakaruramaMakambani akaita seBiomica anoshandisa kuvirisa mabhakitiriya kugadzira dzimwe nzira dzinogara kwenguva refu panzvimbo pezvinhu zvechinyakare zvinoitwa nevanhu.
lSainzi yeMicrobiome: Mishonga yeGallinée yepre/probiotic inotarisa kuenzana kweganda, nezvidzidzo zvekiriniki zvichiratidza kuvandudzika kwekutsvuka ne89%
lTsvakurudzo yeHupenyu Hurefu: Peptide yeOneSkin inonzi OS-01 yakaratidzwa muzvidzidzo zvakaongororwa nevezera kuti ideredze zviratidzo zvezera remuviri mumasero eganda.
3. Kugara kwenguva refu: Kubva pa "Zvakanaka-Kuva-Nezvazvo" Kuenda paZvisingakurukuriranwe
Kuziva zvakatipoteredza kwashanduka kubva pakusiyanisa kushambadzira kuenda pakusiyanisatarisiro huru, zvichimanikidza mabrandi kuti afungezve nezvese zvavanoita.
A. Hupfumi Hwerunako Hwakatenderera
Mapiyona akaita saKao ari kuisa mitemo mitsva nemutsara wavo weMyKirei, unoratidza80% mapurasitiki mashomakuburikidza nenzira itsva yekuzadzazve marara. Chirongwa cheLush chekurongedza marara chakadzivirira mabhodhoro epurasitiki anopfuura mamiriyoni matanhatu kuti asapinde mumarara gore rega rega. Kuvandudza marara kwapfuura manomano - UpCircle Beauty ikozvino manyukoMatani 15,000 evhu rekofi rakashandiswazvegore rega rega kubva kumakofi ekuLondon vachizora mamasiki avo.
B. Mafomuro Anochinjika Nemamiriro Ekunze
Nekuda kwemamiriro ekunze akaipisisa, zvigadzirwa zvinofanirwa kushanda munzvimbo dzakasiyana siyana:
lKutarisira Ganda Kusingapindi MugwengaPeterson's Lab inoshandisa mishonga yezvirimwa yemuAustralia kugadzira moisturizer inodzivirira kubva kumamiriro eGobi Desert
lMafomula Anodzivirira Hunyoro: Mutsetse mutsva weAmorePacific wemamiriro ekunze emunzvimbo dzinopisa une mapolymer anobva kuhowa anochinjika kuhuwandu hwehunyoro
lZvidziviriro zveZuva Zvisingakuvadzi Mugungwa: Mafomula eStream2Sea akachengeteka pamatombo egungwa ikozvino ari kutonga 35% yemusika weHawaii
4. Tekinoroji Inochinja Maindasitiri
Kugadzira zvinhu zvitsva zvedhijitari kuri kugadzirazviitiko zvakajairwa zvakanyanya, zvinonyudzabhiriji iroro rakanaka paindaneti nepaindaneti.
A. AI Inowana Yega
Chatbot yeOlly Nutrition inoongorora maitiro ekudya kuti inokurudzira mishonga yerunako yakagadzirwa nemunhu, ukuwo Proven Skincare's algorithm ichishanda.Mapoinzi edata anopfuura zviuru makumi mashanukugadzira maitiro akagadzirwa. Tekinoroji yeSephora yeColor IQ, iyo yava muchizvarwa chechitatu, inogona kuenderana nemavara efaundesheni neKururama kwe98%kuburikidza nemakamera efoni.
B. Blockchain Inovaka Kuvimba
Chirongwa cheAveda che "Mbeu kusvika kuBhodhoro" chinobvumira vatengi kuti vatevedzere rwendo rwese rwechinhu ichi, kubva pamichina yekucheka shea butter yekuGhana kusvika kumasherufu ekuchengetera zvinhu. Kujeka uku kwakawedzerakuvimbika kwevatengi ne28%.
C. Metaverse Beauty Counter
Tekinoroji yeMeta yekuedza VR, yatove yatoshandiswa ne45% yevatengesi vakuru vezverunako, yakaderedza kudzoka kwezvigadzirwa ne25%. Mubatsiri we "Beauty Genius" weL'Oréal anoshanda nevatengi vanosvika mamiriyoni mashanu pamwedzi.
Mugwagwa Uri Mberi:
Mutengi werunako wegore ra2025 anofariramuedziri anoziva- vanogonawo kudzidza zvakawanda nezve peptide research sezvavanogonawo kutora chikamu muchirongwa chekuchengetedza kuchengetedzwa kwemhando. Makambani anokunda anofanira kunyatsogonahunyanzvi hwemativi matatu:
lKudzika kweSainzi- Zvinotaurwa zvinotsigira ongororo yakaongororwa nevezera rako
lKunzwisisa Kwetekinoroji- Gadzira zviitiko zvedhijitari/zvemuviri zvisina musono
lChinangwa Chechokwadi- Isa kuchengetedzeka uye kubatanidzwa padanho rega rega
Remangwana nderemakambani anogona kuva masayendisiti, vatauri venyaya uye vanorwira kodzero dzevanhu - zvese panguva imwe chete.
Nguva yekutumira: Chivabvu-08-2025