Kwemakore mashoma apfuura, iyo APAC cosmetics musika yakaona shanduko huru. Zvisiri zvishoma nekuda kwekuwedzera kuvimba nemapuratifomu enhau uye nekutevera kuri kuwedzera kwevanoita runako, vari kufambisa dial kana zvasvika kune azvino maitiro.
Tsvagiridzo kubva kuMordor Intelligence inoratidza kuti nzvimbo inoita basa rakakosha mukutengesa zvizorwa kweAPAC, nevatengi vemumadhorobha vanopedza zvakapetwa katatu pakugadzira bvudzi uye zvigadzirwa zve skincare zvichienzaniswa nezviri kumaruwa. Nekudaro, iyo data yakaratidzawo kuti kukura kuri kuita midhiya mumaruwa kwave kukanganisa zvakanyanya kutengesa, kunyanya muchikamu chekuchengeta bvudzi.
Kana zvasvika pakuchengeta ganda, huwandu hwevanhu vakura uye kuziva kwevatengi kunoramba kuchiwedzera kukura kwezvinhu zvinorwisa kukwegura. Zvichakadaro, maitiro matsva akadai se 'skinimalism' uye mahybrid cosmetics ari kuramba achikwira mukuzivikanwa, sezvo vatengi vekuAsia vachitsvaga ruzivo rwekushongedza. Ipo mukuchengetwa kwebvudzi uye kuchengetwa kwezuva, mamiriro ezvakatipoteredza uye tembiricha iri kukwira iri kufamba nekutengesa zvigadzirwa munzvimbo idzi, uye nekukasira kusimudzira kufarira mune ehutsika zvinongedzo uye magadzirirwo.
Kuburitsa misoro mikuru, hutsva, uye zvinonetsa mukati mekuchengetedza ganda, kuchengetwa kwebvudzi, kuchengetwa kwezuva, uye runako rwakagara, mu-zozora Asia iri kudzoka 7-9 Mbudzi 2023 ichaunza hurongwa hwakakwana hwemhando kuti dzisvike pamberi peiyo curve.
Ramangwana rakasimba
Mumakore mashoma apfuura, kukura kwekuziva kwevatengi uye simba rekutenga muAsia kwakagadzira shanduko ine simba yakanangana neyakagadzika zvigadzirwa uye maitiro. Sekureva kwetsvagiridzo kubva kuEuromonitor International, makumi manomwe neshanu muzana evakabvunzwa murunako nenzvimbo yekuchengeta vanhu vanga vachironga kugadzira zvigadzirwa zvine vegan, vegetarian uye chirimwa-based claims muna 2022.
Nekudaro, kudiwa kwezvizoro zvetsika hakusi kungoumba zvigadzirwa zvitsva nemasevhisi asiwo mashandisiro anoita mabhureki nekutaurirana nevatengi vavo. Euromonitor yakakurudzira kuti mhando dzezvizoro dzitarise pakudzidzisa kwevatengi uye pachena kuti vataure zvinobudirira nevatengi uye kukurudzira kuvimbika kwemhando.
Dzidzo mune skincare
Yakakosheswa paUS $ 76.82 bhiriyoni muna 2021, iyo APAC skincare musika inotarisirwa kuona kukura kwakanyanya mumakore mashanu anotevera. Izvi zvakakonzeresa kuwanda kuri kuwedzera kwekukanganisika kweganda uye aesthetic consciousness pakati pevatengi vekuAsia. Nekudaro, kune mamwe matambudziko anofanirwa kukundwa kuchengetedza nzira iyi. Izvi zvinosanganisira kutevedzera mitemo yehurumende, kudiwa kwevatengi kwekurongedza kwakasimba, pamwe nehunhu, zvigadzirwa zvisina hutsinye uye magadzirirwo.
Chirongwa chegore rino chedzidzo ku-mu-cosmetics Asia chicharatidza zvimwe zvakakosha zviri kuitika mumusika weAPAC skincare, uye kuti mhando dziri kutora sei matambudziko ane mukurumbira eindasitiri. Inomhanyiswa neAsia Cosme Lab uye iri kuitirwa muMarketing Trends uye Regulations Theatre, chikamu cheSkintone Management chichanyura mukushanduka kwemusika, uko kubatanidzwa kuri kuwedzera kukwikwidziridzwa, uku ichisimudzirawo ganda rakanaka uye ruvara.
Innovation muSuncare
Muna 2023, mari mumusika wekudzivirira zuva weAPAC yakarova USD $3.9 bhiriyoni, paine fungidziro yekuti musika uchakura ne5.9% CAGR mumakore mashanu anotevera. Muchokwadi, nezvakasiyana siyana zvezvakatipoteredza uye zvemagariro zvinomhanyisa kuwedzera uku, dunhu rave mutungamiri wepasi rose.
Sarah Gibson, Event Director we-in-cosmetics Asia, akati: “Asia Pacific ndiyo iri nhamba yekutanga musika werunako pasi rose, uye nekudaro, maziso epasirese akatarisana nedunhu uye hunyanzvi huri kugadzirwa ikoko. Iyo in-cosmetics Asia Dzidzo Chirongwa ichavhenekera mwenje pamusika uyu unokurumidza kubuda, uchitarisa pane akakosha maitiro, matambudziko uye budiriro.
"Kuburikidza nemusanganiswa wemasemina ehunyanzvi, zvigadzirwa uye zvinongedzo zvinoratidzira, uye ekushambadzira mafambiro, iyo-ye-cosmetics Asia dzidzo chirongwa chinosimbisa hunyanzvi hukuru mukunaka kwakasimba uye kwehunhu nhasi. Nekunyoreswa kwevaenzi kusati kwaratidzwa pari zvino parekodhi, pane kudiwa kwakasimbiswa kwekunzwisisa zviri nani uye dzidzo muindastiri - iyo mu-cosmetics Asia iri pano kuti ipe. "
Nguva yekutumira: Oct-25-2023