Mumakore mashoma apfuura, musika wezvizoro weAPAC wakaona shanduko huru. Zvikuru nekuda kwekuwedzera kwekuvimba nemasocial media uye vateveri vakawanda vane mukurumbira murunako, vari kuchinja zvakanyanya kana zvasvika kune mafashoni matsva.
Tsvagiridzo kubva kuMordor Intelligence inoratidza kuti nzvimbo yacho ine basa guru mukutengesa zvizoro zveAPAC, nevatengi vari mumaguta vachipedza mari yakapetwa katatu pazvigadzirwa zvekuchengetedza bvudzi nekuchengetedza ganda zvichienzaniswa nevari kumaruwa. Zvisinei, data iri rakaratidzawo kuti kuwedzera kwesimba renhau munzvimbo dzekumaruwa kwave kuchikanganisa zvakanyanya kutengesa, kunyanya muchikamu chekuchengetedza bvudzi.
Kana zvasvika pakuchengetedza ganda, vanhu vakwegura vari kuramba vachikura uye ruzivo rwevatengi ruchiri kuramba ruchikurudzira kukura kwezvigadzirwa zvinorwisa kukwegura. Panguva imwe chete, maitiro matsva akadai se'skinimalism' uye hybrid cosmetics ari kuramba achikura mukuzivikanwa, sezvo vatengi vekuAsia vachitsvaga ruzivo rwekushongedza rune nyore. Asi mukuchengetedza vhudzi nekuchengetedza zuva, mamiriro ekunze nekupisa kuri kukwira zviri kuwedzera kutengeswa kwezvigadzirwa munzvimbo idzi, uye zvichikurumidza kukurudzira kufarira zvinhu zvine hunhu uye mafomura.
Tichitsanangura nyaya huru, zvinhu zvitsva, nematambudziko akasiyana-siyana mukuchengetedza ganda, kuchengetedza vhudzi, kuchengetedza zuva, uye runako runochengetedza magariro, Asia iri kudzoka kubva 7 kusvika 9 Mbudzi 2023 ichapa hurongwa hwakazara hwekuti mabrandi atange basa.
Ramangwana rinogara kwenguva refu
Mumakore mashoma apfuura, kuwedzera kweruzivo rwevatengi uye simba rekutenga muAsia kwakaita kuti pave nekuchinja kukuru kune zvigadzirwa nemaitiro anochengetedza nharaunda. Sekureva kwetsvagurudzo kubva kuEuromonitor International, 75% yevakabvunzwa muongororo iyi munzvimbo dzerunako nekuchengetedza munhu vaironga kugadzira zvigadzirwa zvine vegan, miriwo nezvirimwa muna 2022.
Zvisinei, kudiwa kwezvizoro zvine hunhu hakusi kungogadzira zvigadzirwa zvitsva nemasevhisi chete asiwo nzira iyo makambani anoshanda uye anotaurirana nevatengi vavo. Euromonitor yakakurudzira kuti makambani ezvizoro atarise pakudzidzisa vatengi uye pachena kuti vataure zvinobudirira nevatengi uye kukurudzira kuvimbika kwemakambani.
Dzidzo mukuchengetedza ganda
Musika wekuchengetedza ganda weAPAC, uyo une mutengo weUSD$76.82 bhiriyoni muna 2021, unotarisirwa kuona kukura kukuru mumakore mashanu anotevera. Izvi zvinokonzerwa nekuwedzera kwezvirwere zvekuchengetedza ganda uye kuziva runako pakati pevatengi vekuAsia. Zvisinei, kune mamwe matambudziko anofanirwa kukundwa kuti nzira iyi irambe iripo. Izvi zvinosanganisira kutevedzera mitemo yehurumende, kudiwa kwevatengi kwekurongedza zvinhu zvinogara kwenguva refu, pamwe nezvigadzirwa zvine hunhu hwakanaka uye zvisina hutsinye.
Chirongwa chedzidzo chegore rino ku in-cosmetics Asia chicharatidza zvimwe zvezvinoitika zvikuru mumusika weAPAC wekuchengetedza ganda, uye kuti mabrandi ari kutarisana sei nematambudziko makuru eindasitiri. Chinotungamirwa neAsia Cosme Lab uye chichaitirwa muMarketing Trends and Regulations Theatre, musangano weSkintone Management uchanyatsoongorora kushanduka kwemusika, uko kubatanidzwa kuri kuramba kuchikurudzirwa, ukuwo uchikurudzira ruvara rweganda rwakakodzera uye ruvara rweganda.
Kugadzira Zvinhu Zvitsva muSuncare
Muna 2023, mari inowanikwa mumusika weAPAC wekudzivirira zuva yakasvika mabhiriyoni emadhora emadhora zviuru zvitatu nemazana mapfumbamwe ($3.9 bhiriyoni), zvichifungidzirwa kuti musika uchakura ne5.9% CAGR mumakore mashanu anotevera. Kutaura zvazviri, nekuda kwezvinhu zvakasiyana-siyana zvezvakatipoteredza uye zvemagariro evanhu zviri kukonzera kuwedzera uku, dunhu iri ikozvino ndiro rinotungamira pasi rose.
Sarah Gibson, Mutungamiriri weZviitiko zveIn-cosmetics Asia, akati: “Asia Pacific ndiyo musika werunako uri pamberi pasi rose, uye nekuda kweizvozvo, maziso epasi rose akatarisa munharaunda iyi uye hunyanzvi huri kugadzirwa ikoko. Chirongwa cheDzidzo cheIn-cosmetics Asia chichajekesa musika uyu uri kuchinja nekukurumidza, uchitarisa pane mafambiro makuru, matambudziko nebudiriro.
"Kuburikidza nekusanganiswa kwemisangano yehunyanzvi, kuratidzwa kwezvigadzirwa nezvinhu zvinoshandiswa, uye mafambiro ekushambadzira, chirongwa chedzidzo yezvekushongedza muAsia chicharatidza hunyanzvi hukuru murunako rwakasimba uye hune hunhu nhasi. Nekunyoreswa kwevashanyi vasati varatidzwa pari zvino kuri pamusoro-soro, pane kudiwa kwakasimbiswa kwekunzwisisa zviri nani nedzidzo muindasitiri - izvo zviri kuitwa nevezvekushongedza muAsia."
Nguva yekutumira: Gumiguru-25-2023